User Acquisition Manager / Performance Marketer

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Job Detail

  • Job-ID 11676


You will launch new channels, develop existing channels with rigorous testing, and build strategies from the ground up for new products. This position will singlehandedly grow our acquisition efforts and make key decisions about our budget and scale, requiring that you be an expert executor and an experienced judge of new opportunities.

Expectations | Duties

You actively manage and optimize with rigorous testing some of our key marketing channels;
You develop successful creatives with the help of our in-house creative team;
You automate and introduce new tools to save time, improve results, and increase our data visibility. We are a highly automation-driven and data-driven marketing team;
You act as a key stakeholder within the UA team, and pro-actively suggest and lead new initiatives to scale our marketing spend;
You listen to customer insights and data and proactively transform them into clear next actions reflected within your channels‘ strategy;
You will be in charge of 1-3 major projects within the marketing team, e.g. new network onboarding or other cross-functional initiatives;
You implement user acquisition best practices and stay on top of industry trends.


A minimum of 3 years in paid user acquisition, managing substantial monthly budgets, ideally within subscription, mobile, consumer apps, or games.
A proactive, solution-oriented approach, with experience in running SKAN and AEM, Web to App, Web to Web CAPI campaigns.
Strong foundation in data-driven decision-making, A/B testing, and a proven track record of analytical deep dives for troubleshooting.
Comprehensive experience in campaign management across Facebook and at least two other paid social channels (e.g., Pinterest, TikTok, Snap, Twitter).
Demonstrated ability to collaborate effectively with creative teams, from concept to execution and analysis.
Excellent copywriting and proofreading skills, with a knack for improving web landing page effectiveness.
An independent work ethic, with a ‚growth mindset‘ that prioritizes experimentation and testing to drive action.


About Us
An award-winning health, wellness, & coaching company that creates apps which fall the top ten internationally. Our science-based approach sits squarely in the tech-for-good lane, helping people live their best lives. Everyone who has joined this company is committed to using evidence-based research to find the absolute best ways to change lives for the better.

Our History
Three co-founders created the Fabulous app: Sami, Amine, and Taylor. Growing up in Tunisia, Sami and Amine were only 16 when they met. With their early iteration, they reached out to Taylor, an award-winning designer in Malaysia. Their vision was welcomed into an incubation lab for startups at Duke University led by world-renowned Behavioral Economics Professor Dan Ariely. Our Chief Storyteller Jaz co-founded the Introductory Psychology program at Stanford University.

Our Approach
We use a behavioral economics lens to help individuals find that ‚on switch‘ inside them to achieve their fullest potential. What has emerged is a system that transforms tiny habits into profound long-term changes. A world in which people with ADHD thrive. A method for gratitude to reach through difficulty. A sanctuary to seek out your true purpose. A fountain of knowledge. A space for rest and self compassion.

Our Mission
Help every individual discover the wonderful person inside themselves by creating: beautiful, evidence-based, life-changing products.

Our Environment
The first thing that sets us apart is that we’re not a place at all. While we’re a remote company, it’s not unusual to feel you know your teammates better than those you’ve shared an office with in the past. Ours is a professionally nourishing environment that is flexible and fully remote. Team members enjoy in house challenges and Slack event and work across a variety of tools. Meetings are kept to a minimum and deep work is encouraged.

Our Awards

Apple Best Apps of 2018
Editor’s app choice in more than 30 countries
Winner of Google’s Material Design Award
Best App Finalist in Google Play Awards
Consistently ranking in the top ten Health & Fitness apps across platforms
Backed by Facebook Startup Lab and Microsoft Venture

Our Norms
Ownership: Be the CEO of your tasks. No one is watching over your shoulder. Be the proof.
Open Communication: Constructive ideas are always flying across time zones.
Deep Work: Disconnect. Find your flow. Become industrious. It’s about the work here.
Always Offer Context: Sharing rationale works wonders in asynchronous conversations.
Impeccable Agreement: Promise, then follow through. Everyone relies on everyone.
Egos are checked at the door. Those who join our workforce place themselves in service of our members.

Our Values
#collaboration #craftsmanship #feedback #respect #responsibility #simplicity #speed

Our Future
To this day, over 30 million people have started their journey to better themselves with our apps. We are creating a generation of change-makers, with the same drive to help others, each in their own way.

Our Invitation
At Fabulous, every team member is a sculptor in their own right. Together, we help millions of users step out of their block of stone and step into the fullest version of their life through behavioral science. Tell us what drives you; if you were to pick up your tools, what would you contribution look like?

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