Senior Performance Marketing Manager
- Employee Assistance Program
- Ansicht(en) 2
Job Detail
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Job-ID 12938
Job-Beschreibung
About Cognigy
Cognigy, a market leader in Conversational AI, Powers Up enterprise contact centers to exceed customer expectations, improve agent satisfaction, and rapidly respond to market changes. Our low code Conversational AI platform, enhanced with Generative AI, offers next-gen customer service with solutions like Conversational IVR, Smart Self-Service, and Agent + Assist. Cognigy gives enterprises all they need to deliver always-on, personalized experiences at scale on voice and chat, on any channel.
Our skilled #CognigyCrew are the people behind our cutting-edge technology and we are now looking for more talented people to join our global team. Why you’ll love working at Cognigy: our promise to you
We empower our people to be successful as part of a diverse, passionate and respectful team who are proud to be enabling customer and employee service that is loved by everyone.
We do this by challenging each other to succeed and being enabled to do our best work. Encouraging and supporting growth is at the heart of our success, founded on a culture of mutual respect and trust – always! It’s no wonder that the values that inspire and drive our #CognigyCrew are our 4Ts:
Team, Trust, Transparency, Technology.
Your new role
Drive performance marketing which includes working with the growth team to plan and execute online performance campaigns including paid social, display, and SEM
Design, implement and optimize paid media strategies using all known digital channels paid social, video ads, SEM, OOH) focusing business growth
Collaborate with the lines of business, digital experience (Web) team and other key stakeholders on driving acquisition, acceleration, and expansion through media investments, content planning and targeted digital experiences
Work with technical stakeholders in Web, martech, and Rev Ops to establish technology requirements that support paid media strategy, drive innovation and engagement, and improve overall experience
Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
Consistently test, measure, and analyze performance across all channels to optimize strategy, identify patterns, trends and user behavior
Team with agency partners, managing paid media strategy, testing and optimization, go-to-market timelines, measurement, and reporting
Design the campaign architecture and execute on new prospect acquisition strategies and tactics across paid social, search, affiliate/direct media buys, display, OOH, and test into new channels
Partner with Web analytics and martech to ensure media connections, tracking, and conversion events are set up properly
Measure, analyze, and communicate weekly paid media performance to internal stakeholders and senior leadership while thinking strategically about long-term drivers of channel platform success
Stay on top of trends and leading practices in paid media to drive innovation and stakeholder enablement
Requirements
About you
6+ years experience in integrated demand and deep hands-on keyboard paid media expertise in adtech and martech including Google Analytics, Google media channels Meta, LinkedIn, etc.
Excellent problem analytical and problem-solving skills with the ability to interpret and extract insights from multiple and complex data sources
Proven ability to drive performance optimization through testing and experimentation
An entrepreneurial mindset and a desire to get into the details to drive performance with a high bias for action
Thrive in fast-paced and high-performance environments
Superb verbal and written communication skills with the ability to present to various audiences
Know-how in using Google Analytics 4, Google Ads Editor, Google Tag Manager ,Power BI
Application experience of various advertising platforms , such as Google Ads, Bing Ads & Meta Ads
Benefits
Life at Cognigy: what we offer you
We are an ambitious and international tech company with a great culture, and we make sure that everyone feels welcome. Our excellent benefits make us a fantastic place to work – these include:
Attractive and performance-oriented salary
Company Pension Scheme
25 days paid leave, plus 5 floating days, plus public holidays
Unique opportunity to help build and shape the company, with little hierarchy
Flexible working options
Colleague recognition, reward and celebration events
Global Employee Assistance Program
ClassPass membership, giving you access to a variety of fitness and wellness experiences
Ongoing learning and development opportunities, including LinkedIn Learning
One paid ‘Giving Back Day‘ each year, so you can volunteer for a charity or community activity of your choice
Subscription to the Calm app for you plus five friends/family members, giving you access to guided meditation, sleep stories, music, masterclasses, and much more
Equal Opportunity Employer Statement: Cognigy does not discriminate on the basis of race, sex, color, religion, age, national origin, marital status, disability, veteran status, genetic information, sexual orientation, gender identity or any other reason prohibited by law in provision of employment opportunities and benefits.
