Marketing Specialist

  • Vollzeit
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Job Detail

  • Job-ID 9730


About us
Founded in 2008, CitNOW is an innovative, enterprise-level software product suite that allows automotive dealerships globally to sell more vehicles and parts more profitably. CitNOW’s app-based platform provides a secure, brand-compliant solution – for dealers to build trust, transparency and long-lasting relationships.
CitNOW Group was formed in 2021 to unite a portfolio of global software companies leveraging innovation to aid retailers and manufacturers in delivering an outstanding customer experience. We have over 300 employees worldwide who all contribute to our vision to provide market-leading automotive solutions to drive efficiencies, seamlessly transforming every customer moment.
The group today is made up of 12 leading technology companies; CitNOW, Dealerweb, Quik, Reef, RTC, Tootle, Web1on1, AutoSLM, Auto Imaging, dealerdesk, Vehicle Vision and Feasa. Our span is global with a presence in 74 countries, over 10,000 dealer installations and 44 OEM partners.
The CitNOW Group is no ordinary technology company, we live a series of One Team values and this guiding principle forms the foundation of CitNOW Group’s award winning, collaborative and inclusive culture.
About the role:
We are looking for a passionate, results-driven Marketing professional to join our growing DACH team. After operating in the market for 10 years and achieving a number of successful partnerships with major OEM’s including Mercedes-Benz and BMW Group, we have reached an exciting period of growth in this key market.
You will have a broad variety of tasks and responsibilities to help us achieve our ambitious growth plan in the DACH (Germany, Austria and Switzerland) region. This role is key to the success of our marketing plan and will support the delivery of multi-channel B2B marketing campaigns to the automotive industry.
The Marketing Specialist will work closely on our CitNOW and dealerdesk products in the DACH region. You will plan, develop and manage field-based regional campaigns, events and programmes to build awareness, drive and nurture leads and engage existing customers to maximise retention. This position will work closely with the Sales, Customer Success and Product teams to plan and execute campaigns and produce relevant sales assets.
The Marketing team is busy, and no day is the same, this role will suit someone who is proactive, highly organised, flexible, enjoys multi-tasking and is results oriented. CitNOW Group offers a great working environment, as part of a close-knit team, where your contribution will make a significant impact. We are proud of our ‘One Team’ ethos and are excited to find someone who shares our values to join our team.
Key responsibilities include:

Develop and execute a comprehensive marketing plan to drive growth and customer retention and maximise ROI
Manage and measure marketing campaigns that adopt both online and offline tactics to create quality MQLs
Co-ordinate and run an events and webinar plan to engage prospects and create a pipeline of MQLs
Execute centralised marketing activity whilst localising for the DACH market including translation co-ordination
Drive the digital direction through website optimisation, maintain website content, social posting, implementation of a keyword strategy and PPC
Increase brand awareness and create good quality inbound thought leadership content
Co-ordinate the creation of customer case studies and testimonials
Manage and support OEM events and initiatives
Monitor, report and refine all marketing activity and campaigns against target
Efficient management of marketing costs and measure cost per lead
Analyse market trends and data and monitor competitor activity to derive actionable insights and adjust marketing activity accordingly
Ensure data is managed in accordance with the Data Protection Act and PECR (Privacy and Electronic Communication Regulations)
Responsible for all sales assets for the brand(s) you are responsible for; localising and translating when necessary

We are looking for:

3-5 years of experience in a marketing role
German and English language is essential
Excellent communication skills, both written and oral
Data-driven, results orientated
Creative, flexible, self-starter
Strategic thinker with a collaborative approach
Exceptional attention to detail
Experience with PPC, Keywords, Google Analytics, Hubspot, Salesforce and WordPress

In addition to a competitive salary, our benefits package is second to none. Employee wellbeing is at the heart of our people strategy, with a number of innovative wellness initiatives such as flexi-time, where employees can vary their start and finish times within our core business hours and/or extend their lunch break by up to 2 hours per day. Employees also benefit from an additional two half days paid leave per year to focus on their personal wellbeing.
We recognise the development of our people is vital to the ongoing success of the business and proudly promote a culture of continuous learning and improvement, along with opportunities to develop and progress a successful career with us.
The CitNOW Group is an equal opportunities employer that celebrates diversity across our international teams. We are passionate about creating an inclusive workplace where everyone’s individuality is valued.
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Job Type: Full-time

German (Required)
English (Required)

Work Location: Remote

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