Brand Manager

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Job Detail

  • Job-ID 9963


We, Leatherman Europe GmbH, a wholly owned subsidiary of the Leatherman Tool Group in Portland, are now looking for a Brand Manager BeNeLux for our location in Ratingen, Germany. Leatherman is the world market leader in the Multipurpose Tools segment and a manufacturer of innovative, high-quality tools. Visit our website at:
Our Brand
Tim Leatherman founded Leatherman Tool Group, Inc. in 1983, based on this essential principle: create the world’s best multipurpose tools to equip people for the expected and unexpected. Committed to manufacturing these products in Portland, Tim has also ensured jobs for over 500 people in Oregon and around the world.
At Leatherman, we take pride in our work, and it shows in every multipurpose tool and knife we make. We stand behind our products with our 25-year Warranty, ensuring that your tool lasts a lifetime of use and helps you solve problems in your everyday life.
Your Role
The Brand Manager BeNeLux is responsible for all – mainly digital – marketing activities on the BeNeLux market. The goal of this role is to push Leatherman’s brand awareness, ensure a consistent brand experience across all consumer touchpoints and to drive sales on local DTC channels ( as well as marketplace platforms). The Brand Manager is part of the Leatherman Europe Marketing team.
Key Tasks

Leatherman’s local key contact and country expert for all marketing activities on the BeNeLux market.

Breakdown of global digital marketing initiatives and plan into a local digital marketing plan and activities for the BeNeLux market.

Localization of global website content which includes copy and translations.

Managing consumer reviews on the local BeNeLux websites.

Planning and set up of local online marketing activities for (like google ads, affiliate promotions, paid social) in collaboration with external agencies.

Managing local BeNeLux social media channels including set up of local editorial calendar, community management and all other local social media activities.

Build-up and manage a network of local brand ambassadors and influencers.

Run digital PR activities to further drive Leatherman’s awareness on the local market.

Managing Leatherman’s brand presentation as well as digital marketing activities on local marketplace platforms in collaboration with external agency partners.

Localization of POS marketing material and other marketing assets.

Delivering local market and consumer insights to global and EU marketing team.


Dutch native speaker with excellent understanding of the local BeNeLux market, culture and consumers.

Bachelor’s degree in marketing or 2-3 years of directly related digital marketing experience.

Strong digital marketing background with experience in website management, online marketing as well as social media management.

Passion for writing and a very good feel for Dutch language.

Intermediate PC skills.

Possesses strong written and public speaking skills in English.

Highly motivated team player with a dynamic, self-starting attitude that likes working in an international and multicultural European team.

Ability to travel, up to 2-3 weeks per year.

Core Values

We inspire our consumers with quality, products and service.

We take care of the well-being of the other.

We share ideas, challenge each other and do the right thing.

We respect each other, show humility and grow out of our failures.

We promote the development of individuals in order to develop their greatest potential.

Our offer
In addition to an exciting job in a dynamic workforce, an attractive pay package awaits you. We offer exciting challenges with good development opportunities in a growth-oriented environment. Flat hierarchies, flexible structures and plenty of room for your own ideas.
This job offers a high level of flexibility and does not mandatory require personal physical attendance in the Leatherman Europe office in Ratingen/Germany. The candidate can also reside in the local BeNeLux market and work from Home Office. Daily communication can be carried out via video conferences, digital meetings and internal digital platforms. In such case physical meetings with the Leatherman Europe team in Ratingen would be organized on a regular basis.
Please send your application in English to
Job Type: Full-time
Work Location: Remote

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